About us!!
About the Magazine
ChopperHead Magazine established 2004 by Timothy Stephens (President and Publisher) is published four times per year plus one special edition.
ChopperHead has a circulation guarantee of 10,000 issues with a read ratio of five to one. It's that good. The typical reader and demographic reaches across all income levels, mostly male and in the age range from 18 to 70 years old.
Independently distributed throughout the United States at all Tower Records locations, select newsstands, custom motorcycle shops and retail stores devoted to hip and alternative culture with secondary distribution, subscriptions and direct marketing through the website, www.chopperheadmagazine.com.
The newsstand price is $4.00 U.S. and $5.00 Canada. Tower Records as well as newsstands consistently deliver a 90% sell-through average and most independent locations sell out. Back issues are rare and collectible and by late 2006 look for an increase in frequency and distribution to six times per year and a larger print run and distribution guarantee to 20,000 copies per issue.
A full-color, 100 plus page, digest size publication with perfect binding and high gloss paper and heavy stock covers make a perfect choice for travel, back-pockets and pass-around readership.
ChopperHead Demographics
ChopperHead Magazine's editorial message and direction consistently focuses on the exclusive, sophisticated and discerning tastes of a demographic rich with discretionary dollars that doesn't like being sold but loves investing and supporting that which supports and defines their lifestyle.
ChopperHead Magazine delivers a value proposition for both reader and advertiser because our dedication to custom culture is based on our collective ability and commitment to recognize, respect and represent. From our editorial direction to readership response ratios being a part of this culture builds brand loyalty and increases brand equity because custom culture is a unique and loyal family.
ChopperHead Editorial Features
Builders & Riders
ChopperHead makes sure we Recognize the real people who build Choppers and Hot Rods from the heart and soul. These are custom builders who build because they have to, not because they want to- it's in their blood. We also feature any and every type of Chopper rider who saddles up and hits the open road because they must. No fame or notoriety needed!
Music
ChopperHead has Respect for music made by people who lay it down the way they feel it with no apologies. Doesn't matter if it's straight ahead rock'n'roll, rockabilly, metal, punk, country, or hip-hop. Whenever possible we showcase the music with the builder and the musician with Chopper.
Rags
Clothing is an integral part of individual expression and ChopperHead will always Reprezent the cool rags that define the Kustom Kulture aesthetic. The message is always the same no matter what defines the look, feel and style: individual freedom with no apologies.
Women
When it comes to the aesthetics of Kustom Kulture, the purest form to express the definition of sexual freedom is a beautiful woman. Whether it's bikes, builders, painters, riders and every form of musical artistry, add a gorgeous girl and that says it all. Whether draped across a chopper or posed provocatively in celebration of the creativity and dedication from garages, studios and back stages, the addition of a pretty woman defines where the action is.
ChopperHead Magazine offers a unique voice; wherever you find individual freedom and pop culture crossing paths you'll find ChopperHead Magazine.
For editorial, pictorial, advertising, circulation and subscription information and opportunities contact us by phone, mail or email through our website. We encourage your comments, questions and suggestions and welcome your interest.
Contact ChopperHead:
ChopperHead Magazine
P.O. BOX 2162
PASADENA, CA 91102
PHONE: 626.358.2676
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